Brendan Homann – Mineral Zone “GIFA is a ‘must do’ event for Mineral Zone. It offers us the unique platform to see our suppliers and customers from around the globe in one place over the exhibition week. Mineral Zone is successful because of our relationships on both sides of the sales spectrum and GIFA allows us to revisit old and new friends, and cement our relationships. In an ever-changing world of instant messaging and technology subscribing to instant gratification, it’s so important to bring a human touch and to be present.” “Exhibitions such as GIFA encourage innovation and cooperation between customers, suppliers and competitors alike. It was a technical eye-opener for us to see the new developments being made around the world, new ideas in products and machinery. Not only did this add fuel to thought about the South African industry, but we found new ideas to tackle markets and encourage growth in a slow economy.” “As a supplier to the industry we should be constantly re-inventing the way we do business, working together to encourage growth. A stand out theme for us at GIFA is the cooperative approach the industry is taking internationally. Together the industry grows stronger and bigger and more successful. These are the very roots of the Mineral Zone foundation.” “It’s reassuring to see South Africa’s significance in the global foundry and metallurgical industry. I was surprised to see how much interest there is in South Africa as a producer and as a supplier beyond our borders. The South African industry is extremely well respected and we were encouraged to find a global eagerness to work with us.”
